You are buying direct from the brand.  We cut out the middle man.  Also we operate in an area with a low cost of living, wages etc. than most brands that are operating out of major cities like LA, NY etc.  or in expensive cost of living countries like Switzerland for example.  Since our operating costs are lower we pass that savings on to you.  The low price is not reflection on quality but to our dedication to bring you high quality products at amazing prices.